Jo Fairley is best known for co-founding a multi-million-pound global company in Green & Black’s chocolate, being a successful journalist, magazine editor and creator of The Beauty Bible. A global bestseller after its launch in 1996, and now The Anti-Ageing Beauty Bible is the seventh title in the series. The Beauty Bible organises the largest independent survey in the world and has had more than 23,000 women trialling products for them to date – making this the biggest-ever consumer beauty survey carried out, and giving Jo (and her readers) a unique insight into what works and what doesn’t.
Jo has personally created a series of successful brands, building each venture in a successful business in her characteristic hands on way. As a result she has great insider knowledge into the commercial realities of business- with its roller coaster moments – allowing her to develop marketing skills in a real life context. She is now able to bring this experience to her own, new ventures and to benefit the many companies and organisations for which she acts as a consultant.