‘Out of the lab and onto the high street’
Consumer neuroscience uses brain monitoring and activation measures to uncover people’s emotional reactions towards specific stimuli and ideas. This is an exciting and evolving area of research where science truly meets market research. However, neuroscience presents fresh challenges for recruiting and conducting face to face fieldwork. Find out what respondents say when you try to recruit them to take part in neuroscience research. Discover how the fieldforce is at the forefront of changing how neuroscience can be conducted.
Becky Hutchins is a research manager at Walnut Unlimited, which is Marketing Sciences Unlimited’s neuroscience consultancy. Where she has carried out and organised f2f fieldwork for consumer neuroscience research projects.