Dr Jonathan T.Mall – Neuro Flash

“Don’t trust consumers: overcoming survey limitations using neuroscience”

Jonathan is a computational Neuropsychologist turned serial entrepreneur. Seduced by the opportunity to optimize consumer experience using machine learning, he led the Science team in a dutch IBM Big Data Venture (Gumbolt.com). Afterwards, he Co-Founded Neuro-Flash.com a market research institute, using online experiments that illuminate the true drivers of desire and purchase behaviour. When he’s not combining Neuroscience and Big-Data to test innovative ideas, he likes burgers and a friendly match of badminton.