• Dr Jonathan T.Mall – Neuro Flash

    Posted on July 19, 2016 by admin in Speakers.

    jonathan

    “Don’t trust consumers: overcoming survey limitations using neuroscience”

    Jonathan is a computational Neuropsychologist turned serial entrepreneur. Seduced by the opportunity to optimize consumer experience using machine learning, he led the Science team in a dutch IBM Big Data Venture (Gumbolt.com). Afterwards, he Co-Founded Neuro-Flash.com a market research institute, using online experiments that illuminate the true drivers of desire and purchase behaviour. When he’s not combining Neuroscience and Big-Data to test innovative ideas, he likes burgers and a friendly match of badminton.

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