Fix this. What research can learn from Tattoo Fixers and other reality TV that we all love.
Behavioural economics has taught us a lot about human behaviour and how to capture this within the research field, but in a 21st century setting we can also learn a huge amount from the world around us and in particular reality TV. In this talk we will be exploring how to do it better and how to create engagement and excitement around your findings.
“I founded The Mix not out of passion but out of curiosity. Marketing is dominated by opinion, the opinion of a few Vs. the life experiences of the many. I wanted to know, where the hell was real life in all of this? I do all of this because it is fascinating, because I was told you couldn’t and because I think it is the most important question we have to understand about our society today.”