Using Happiness Theory to close the empathy gap
Thursday 8th October 1.30 to 2.00
As the UK emerges from recession brands are faced with a new set of challenges. Today’s consumers are more demanding and savvy than ever before. The impact of these raised expectations coupled with years of discounting means that brands must work ever harder to demonstrate their relevance and value to determine why their product or service will make a consumer happy. Using research conducted by Join The Dots, Karen will be discussing why happiness does matter and what the research industry needs to do in order to encourage consumer habit and better help brands meet these new challenges.