Barrie will be taking us on a safari of the market research participants that you’ve probably all met when you’re out in the field. With his years of experience as a market researcher, it’s certainly something he knows a thing or two about.
Barrie began his career over 25 years ago, working for a qualitative agency in London. Since then he’s worked within a variety of sectors covering different methodologies. Now, as the founder of Park Lane Research, Barrie uses his years of experience to bring insight to clients conducting both Qualitative and Quantitative research.