The Dropout Challenge
• Why do respondents let researchers down at the eleventh hour?
• Why do Brits have more of a ‘dropout culture’ than their French and German counterparts?
• Aside from over-recruiting, how do we guard against it?
Drawing on her own experience as a customer immersion specialist, and those of her field recruitment partners, Charlotte explores this thorny issue with her own examples of high drop out and low drop out. She’ll be raising questions for us all to debate. This will be an interactive session so come ready to discuss.
Charlotte is the Founder & Director of The Customer Closeness Company.